Franchising
A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand’s trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor’s name and system. The practice of creating and distributing brand and franchise systems is most often referred to as franchising.
There are two different types of franchising relationships. Business Format Franchising is the type most identifiable. In a business format franchise, the franchisor provides to the franchisee not just its trade name, products, and services, but an entire system for operating the business. While less identified with franchising, Product Distribution Franchising is larger in total sales than business format franchising. Examples of traditional or product distribution franchising can be found in bottling, gasoline, automotive, and other manufacturing industries.
A franchise (or franchising) is a method of distributing products or services involving a franchisor, who establishes the brand’s trademark or trade name and a business system, and a franchisee, who pays a royalty and often an initial fee for the right to do business under the franchisor’s name and system. The practice of creating and distributing brand and franchise systems is most often referred to as franchising.
There are two different types of franchising relationships. Business Format Franchising is the type most identifiable. In a business format franchise, the franchisor provides to the franchisee not just its trade name, products, and services, but an entire system for operating the business. While less identified with franchising, Product Distribution Franchising is larger in total sales than business format franchising. Examples of traditional or product distribution franchising can be found in bottling, gasoline, automotive, and other manufacturing industries.
AURANGZAIB CHAWLA
Franchising Consultant
I have helped many businesses implement a successful franchising strategy in UK. I am bringing the same expertise to Pakistan.
If you are looking to scale up your business book an appointment with me today.
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